You may be wondering if cold calling is better than social media or the other way around. Both cold calling and social media produce leads which can be converted into sales.
However, it is important if we know how they are similar and different.
Both of them are used to reach out to many people. There should be interaction. Like for instance, you will reach out to the customers asking for their opinions and getting their feedback as well as attracting possible clients.
They both need some personal details of the social media customers like email ad, name, and phone numbers. These are all important so that you can start contacting the people.
Both are ways to let other people know about your products and services.
Both of them are used to get in contact with the people who think that they have done well.
Let’s also find out how they differ.
Cold calling is instant. What you have to do is to call the person and speak with him about your business. You have to interact with them instantly.
With social media, it is not instant. It is because no matter if you can easily post in those sites, there’s still a delay with regards to how you can response. You can just develop a contact list from those people who have subscribed in your website or blog. You can make an automated post hoping that you will get response from them. However, as you can see, it is not live.
Cold calling can be difficult, particularly those who are not use to call somebody and initiate a conversation.
However, there are also many people who gets irritated with social media because you keep on sending messages. With social media, people have the chance to think before they can answer which is not possible when you call.
With cold calling, there are people who are not interested in your call. However, this gives you the chance to move on and not waste time anymore. Some of them may get mad at you. This will make you feel uncomfortable.
Social media gives you the chance to connect with lots of people unlike with cold calling. It is also possible to incorporate social media and blogs. You can explain the messages that you want to impart which you may not accomplish by just calling.
These two are effective in your business when you want to gain more customers. You should also think of the people that you want to reach.
With cold calling, people think that you have to just smile and dial. They don’t know that researching is also important. Do this during your break time. You will take the risk if you would just call without researching.
All About Cold Calling 